Massage Most-Used Integrative Therapy in Europe by Massage Magazine

​ Data collected from 20 European countries and 40,000 respondents indicate that one out of four people used integrative therapies in the past year, primarily in conjunction with a conventional therapy, and that massage was the most-used integrative therapy. Headache and back pain were the two conditions that motivated most people to seek out integrative therapies. Women and those with higher education used such more often than others. The most commonly used forms of treatment were massage (12 percent), homeopathy (6 percent), osteopathy (5 percent) and herbal remedies (5 percent). Most subjects said they had experienced only one type of therapy. The research was conducted by the University of Helsinki and information about it distributed via press release.